Danielle Mason

As Marketing Manager at BD Emerson, Danielle drives revenue growth through strategic marketing initiatives that amplify brand visibility, attract high-value clients, and strengthen partnerships. She oversees the planning, research, and creation of compelling content—including blog articles, social media campaigns, website optimization, and digital/print collateral—that not only engage audiences but also convert leads into long-term clients.

Danielle's data-driven approach to marketing ensures that every initiative is measurable, aligning with BD Emerson’s business objectives. Through targeted campaigns, SEO-driven content, and strategic partnerships, she has contributed to a measurable increase in inbound leads, website traffic, and client acquisition. By collaborating closely with BD Emerson’s clients and partners, she crafts marketing deliverables that tell powerful stories, reinforcing trust and positioning BD Emerson as a leader in compliance and security consulting.

Holding a Master’s Degree in French Language Studies and International Business (Marketing focus) from the University of Wisconsin-Madison, Danielle is experienced in working with international and cross-cultural teams and speaks English and French fluently.

EXPERIENCE: Content Writing, Graphic Design, Marketing Strategy, Social Media Marketing, Professional Services Marketing, B2C Product Marketing

INDUSTRIES: Cybersecurity, Architecture, Legal Services, Technology

FOCUS AREAS: Digital Marketing, Content Marketing

CONTACT: danielle.mason@bdemerson.com